Pain-point rows
Make your website easier to use and maintain.
Review the experience customers have, the information they need, and the updates your team needs to make.
Performance that needs investigation
Google's Core Web Vitals assess loading, responsiveness, and visual stability. Its guidance targets Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint below 200 milliseconds, and Cumulative Layout Shift below 0.1. These measures help identify friction for visitors. They do not translate into a fixed number of ranking positions, and good scores alone do not guarantee a top result. Evaluate the experience alongside the relevance and usefulness of each page.
A mobile inquiry process that needs testing
Check whether customers can read your service information, find contact options, and complete an inquiry on a phone. Test navigation, tap targets, form labels, and form feedback. Measure where people get stuck. Don't assume a button position or chat widget will produce a fixed increase in leads.
Unclear ownership and access
Know who controls the domain, source code, content, hosting account, and third-party services. Review access and export arrangements before a change of provider. A written handover plan should identify what transfers, what needs replacement, and who is responsible for each step.
An unclear process for keeping content current
Decide which updates your team can make and which need development support. Keep hours, service details, current offers, and contact information up to date. A clear editing and review process helps avoid publishing changes that the business cannot support.
Business information that needs verification
Use current credentials, accurate service details, and real project examples with permission. Explain who the business is and how customers can contact it. Publish reviews and business claims only when their source and scope can be verified.