Business Identity Online: Maintain Facts People Can Verify

Customers need to know which business they are dealing with and whether its claims are accurate. Maintain a clear record of your identity, services and credentials. Do not describe that work as increasing a universal AI trust score.

Give important claims an owner

For each public claim, identify who can verify it and where the supporting record lives. Include your business name, customer contact details, service coverage and relevant credentials. Record when each detail was last checked.

Keep membership, professional certification and licensing separate. Use the correct holder and current status. A claim should be removed or corrected when its support expires.

Connect genuine public records

Link to official profiles or credential records when they help a customer verify what you say. Confirm that each page represents the right business. Do not claim every possible directory profile simply to accumulate mentions.

Follow each platform's rules for business names, contact details and address visibility. A private address should not become public merely to make listings look identical.

Keep reviews and examples authentic

Ask for honest feedback using the relevant platform's permitted process. Google's review guidance explains how to share a review link and prohibits incentives in exchange for reviews. Do not manufacture reviews or present example projects as completed customer work.

When describing experience, use records you can substantiate. Specific numbers are useful only when they are true and their scope is clear.

Review the evidence over time

Assign a person to check changed services, expired credentials and outdated links. Keep observed search appearances separate from this maintenance record. Accurate business information helps people evaluate your business; it does not establish that an AI provider has assigned a score or promised future recommendations.