Google Business Profile: Keep Your Services and Business Facts Accurate
Your Google Business Profile should help a homeowner understand what you do and how to contact you. Review it against the way your business actually operates. Completeness is useful only when the information is accurate.
Start with verified business facts
Keep a short reference record of your services, contact details, service area, hours, and any credentials or warranties you publish. Confirm each claim with the responsible person or underlying record before using it in your profile or website.
Write a clear business description using those facts. Do not borrow another company's license number, certification, emergency availability, or warranty from a sample. A longer description is not automatically a better description.
Review the actual services you offer
Google's services editor is available for certain business categories. It supports suggested and custom services, with additional details such as descriptions and prices. In your profile, select Edit services and review each entry.
Remove services you do not offer. For relevant entries, explain what the customer can request and any important limits. Check prices before publishing them. Do not insert prices or phone numbers into custom service names, which Google restricts.
A service may be highlighted when a customer searches for it. That is different from a promise that each service entry earns a separate AI citation.
Use the attributes available to your business
Attribute options depend on factors including location and category, and some are based on customer input. Review the choices in Edit profile, then More. Select the truthful answer where you can edit an attribute.
Do not assume every contractor has the same licensing, financing, or emergency-service checkbox. If an option is unavailable, that does not establish that your business is excluded from an AI answer. Keep relevant facts clear in the appropriate available fields and on your website.
Use photos to show the business honestly
Follow Google's photo guidance and use suitable images of real work, people, or premises with permission. Replace misleading or outdated images when needed.
Do not upload on a fixed schedule solely because someone claims Google marks a business dormant after a certain number of days. This guidance does not establish that rule or a required number of monthly photos for AI citations.
Invite genuine customer feedback
Google recommends sharing a review link or QR code and responding helpfully. Reviews must reflect real experiences, and incentives for posting, changing, or removing reviews are prohibited.
Invite customers to describe their experience in their own words. Do not supply results, credentials, or savings figures for them to repeat. Treat feedback as information for customers and your team, not material to manufacture for an AI quotation.
Check the published result
After submitting edits, inspect what customers actually see. Verify the phone number, linked page, services, and hours. Keep a list of pending or rejected changes so a submitted edit is not mistaken for a completed correction.
Google's AI-feature guidance recommends keeping Business Profile information current alongside ordinary SEO work. It does not promise a citation for filling every field.
If you review AI answers, record the question, date, location context, and supporting links. Keep observed mentions separate from profile interactions, qualified inquiries, and booked work. Use actual errors and customer needs to guide your next update.